Saucony was founded in 1898 in Kutztown on the Saucon River in the US state of Pennsylvania. The big breakthrough didn’t come until 1977, when a renowned US magazine presented the Saucony shoes with rewards and accolades. 1980 saw the appearance of the brand's first non-slip running shoe, the Trainer 80. This was followed a little later by the Saucony Jazz, which at the time was considered the most modern running shoe on the market. Today, Saucony is a renowned running shoe brand with a large range of excellent running shoes that are also popular with professional runners.